The Society For Marketing Professional Services | 2010 Southeastern Regional Conference

Tentative Schedule

Time Wednesday, March 24, 2010
8:00 - 11:30 am CPSM Exam
8:30 - 10:30 am Exhibitor Setup
10:00 - 11:30 am Leadership Forum
11:00 - 11:30 am First Timers Meeting
10:30 - 6:00 pm Registration
12:00 - 12:45 pm Opening Remarks and Lunch
12:45 - 1:45 pm KEYNOTE SPEAKER (1 CEU): US Construction 2010: Is There an Upside (to This Downsized Market)?
Rusty Sherwood/McGraw-Hill Construction
2:00 - 3:15 pm Breakout Session 1 (1.25 CEU):
Whole Brand Thinking
Jim Walton/Brand Acceleration
Breakout Session 1 (1.25 CEU):
How To Win A Pitch
Joey Asher/Speechworks
Breakout Session 1 (1.25 CEU):
Maximizing Your Conference & Tradeshow Investments
Donna Corlew/Brown & Caldwell
(sponsored by Brown & Caldwell)
3:15 - 3:30 pm Afternoon Break
3:30 - 4:45 pm Breakout Session 2 (1.25 CEU):
Triple Your Bottom Line: The Business Case for Sustainability
Margie Flynn/BrownFlynn
Breakout Session 2 (1.25 CEU):
Measuring Your Marketing ROI
Gene Matthews
(sponsored by ISG)
Breakout Session 2 (1.25 CEU):
Developing Your Unique Value Proposition
Mike Buell/SMPS Business Development Institute Speaker
4:45 - 6:00 pm Free Time
6:00 - 7:00 pm Cocktail Hour
7:00 - 8:00 pm Dinner
8:00 - 10:00 pm On-site Social Event
Time Thursday, March 25, 2010
8:00 - 3:00 pm Conference Registration
8:00 - 9:00 am Breakfast (sponsored by Professional Service Industries, Inc.)
9:00 - 10:15 am Breakout Session 3 (1.25 CEU):
Diversity Panel - The Changing Face of Design & Construction
James Threalkill, Bea Thompson, Amber Gooding
Breakout Session 3 (1.25 CEU):
How To Win A Pitch
Joey Asher/Speechworks
Breakout Session 3 (1.25 CEU):
Schermerhorn Symphony Hall - Best Practices From Pursuit to Closeout
American, ESa, Nashville Symphony
(sponsored by Aerial Innovations of Tennessee, Inc.)
10:15 - 10:30 am Morning Break (sponsored by BE&K Building Group)
10:30 - 11:45 am Breakout Session 4 (1.25 CEU):
Social Networking
Barbara Shuck/Emc2 Group Architects
Breakout Session 4 (1.25 CEU):
Competitor Intelligence - Wargaming to Win
Larry Casey/Skanska
(sponsored by Stantec)
Breakout Session 4 (1.25 CEU):
Developing Your Unique Value Proposition
Mike Buell/SMPS Business Development Institute Speaker
11:45 - 1:30 pm Lunch
12:30 - 1:30 pm KEYNOTE SPEAKER (1 CEU): Leveraging the Music City Brand for Economic Development
Janet Miller, Chief Economic Development and Marketing Officer/Nashville Area Chamber of Commerce
1:30 - 2:15 pm Work Break
2:15 - 3:30 pm Breakout Session 5 (1.25 CEU):
Social Networking
Barbara Shuck/Emc2 Group Architects
Breakout Session 5 (1.25 CEU):
Love You Long Time
Brad Thurman/Wallace Engineering
Breakout Session 5 (1.25 CEU):
Maximizing Your Conference & Tradeshow Investments
Donna Corlew/Brown & Caldwell
3:30 - 3:45 pm Afternoon Break
3:45 - 5:00 pm Breakout Session 6 (1.25 CEU):
Generational Selling
Polly Cooper Green
Breakout Session 6 (1.25 CEU):
Debriefing as an Effective Sales Tool
Pete Kienle/MBP
5:00 - 6:00 pm Free Time
6:00 - 10:00 pm Social Event - Wildhorse Saloon
Time Friday, March 26, 2010
8:00 - 9:00 am Breakfast
9:00 - 10:30 am KEYNOTE SPEAKER (1.5 CEU): Leading on Purpose
Geoff Webb/Graceworks, Inc.
10:30 - 10:45 am Closing Remarks

For more information regarding Programs, please contact Mendy Mazzo, Skanska USA Building Inc.